To tell you how we felt during the two days of GPeC would be an understatement. So, we wrote this article about our experience and what we learned at the event.
We invite you to discover what happened at GPeC SUMMIT.
Welcome Kit, coffee from Nespresso, and hundreds of attendees eager for the conference to start. So, Welcome to GPeC. After two years of the online version of the vent, the expectations were very high. But we can tell you that we really enjoyed all the workshops, panels, and speakers, and we would be back to other GPeC editions.
Andrei Radu, CEO & Founder of GPeC, opened the Conference and presented the summit agenda, sponsors, and event partners. The Conference hosted national and international experts, entrepreneurs, and speakers, who shared their experiences and results and came up with various recommendations and practices in marketing & e-commerce.
Oana Dumitrescu, Industry Manager at Google, Romania, presented some aspects of export trade and what affects consumer perception:
And the reasons for switching to export trade are:
The future of marketing depends on audience intent, fuelled by behaviour. Marketers need to shift their mindset from focusing on demographics and psychographics thinking about how to respond to audience intent with content is close to audience interests.
What does this mean? It means a shift in mindset to focus on how focusing on "Content + Marketing + Measurement" can positively impact your campaigns.
In this session, Avinash Kaushik, Digital Marketing Evangelist and Author of the book Web Analytics 2.0, introduced us to a digital marketing strategy based on four key elements: 'See, Think, Do, Care', a strategy that responds to audience intent through creative content and key insights.
Google is showing its cards and letting us know about the latest Google Analytics updates. From 1 July 2023, PPC specialists will do the transition from Universal Analytics to Google Analytics 4, GA4.
Google Analytics 4 is the latest data model released by Google, which allows data analysis of a business's website or app.
The presentation by Krista Seiden, an Experienced Leader in Digital Analytics, was about the changes and tools in this model and how we can use them to measure traffic and engagement on business websites and apps.
How do you analyze if an E-Commerce site is successful? Or if you have the confidence to buy the product you want from a particular website?
Michael Aagaard, Senior Conversion Optimizer & Public Speaking Coach, structured his presentation on the four most important E-Commerce pages. These are:
The first interaction with an e-commerce site starts when the user navigates to the home page. You need 5 seconds to form an opinion whether the home page is trustworthy or not, and most importantly, whether it will prompt you to take further actions on the site: to search for certain products, which you then add to your cart and make your purchase.
Best practices for a Home Page:
At the conference, we met Erin Weigel, Senior Product Design Manager. She worked for eight years at Booking.com as a Product Designer and shared with the attendees in the room some tips on the importance of on-site product/service design from a user experience (UX) perspective.
UX is how a user feels when interacting with a website, so Erin advised us to focus our attention on technical implementation, design, tracking, and testing to identify what the user experience is like on the site and what aspects can be improved. Also, Erin recommends adopting a clear, accessible structure with intuitive navigation and clear messaging.
The second day of GPeC SUMMIT was dedicated to Digital Marketing & E-Commerce courses and workshops, presented by the best experts and entrepreneurs from Romania and abroad. Attendees could also choose the Marketing Analytics and Strategy Masterclass with Avinash Kaushik.
The five courses on the GPeC agenda were about:
Social Media Marketing Strategy Woskshop with Alexandru Negrea
It was a tough decision to choose only one course out of the five presented in the summit agenda. So, we had chosen a workshop with Alexandru Negrea, Consultant and Trainer in B2B Marketing and Communication.
Alexandru gave us different insights in social media marketing and the tools we have to use when setting goals, building personas, setting topics and content plan, defining budgets needed for promotion and building sales funnels.
AMAZING! People, atmosphere, and the information. We got from the speakers and entrepreneurs. We know from previous GPeC editions how formidable the organization of this event is, but this year they exceeded all expectations. The organizers brought international speakers for the first time, who presented on stage the latest news in digital marketing and e-commerce and gave some positive vibes to all attendees.
Although it was two days full of information and consistent content, attending GPeC SUMMIT is of utmost importance in developing and sustaining networking with various industry specialists.
Thank you to the organizers and all sponsors and partners involved in the organization of this SUMMIT, including: Fan Curier, TBI Bank, Postis, Base Linker, DWF, Innoship, Sameday, Emag, Banca Transilvania, Packeta, Easy Sales, Cora, Poșta Panduri, LImitless, Frisbo, MTH, Debonaire, Gomag, GTS, as well as many others.