Located at the 13th floor in Unirea Hotel & SPA, Panoramic Restaurant gives a 360 panorama of Iași. We started to shape the online presence of this local brand in the summer of 2016, beginning with social media.
Communication through Social Media is always a challenge. Reaching the right audience with the right message is the most important aim. The goal of social media in building a strong online presence is to inform or remind citizens about this spectacular location.
When talking about food, Facebook is without any doubt a very important channel of communication. However, Instagram seems to be more appropriate, especially for some types of audiences.
Taking into consideration Panoramic’s competitive advantage, we have strived to find a unique way of communicating it. And we have succeeded!
By day or by night, the view of Iași is unique. Only at Panoramic!