Goodie Call identifies itself with a strong passion for sweets. Therefore, we truly enjoyed working for this sweet branding project.
A sweet start-up, Goodie Call came to us in need of a striking identity that would make a notice in the market, It is always a challenge for us when the client already has an idea of how the logo should look like. We have tried to put ourselves in the shoes of our client and this was the result.
We went with a mixed-chromatic color palette, with two strong colors in a mix of cold and warmth. We thought turquoise is always a good choice when it comes to homemade chocolate cookies, which are the strong point of Goodie Call. Curved lines were used for inducing the thought of melting fillings and negative space to suggest cream.
The final package included the logo, business cards, flyers and Facebook cover.